Cover Girl, McDonald's win first CASIE Web awards

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Procter & Gamble Co.'s Cover Girl won best Web site and McDonald's Corp. won best interactive ad campaign in the inaugural CASIE Awards, presented Sunday night by the ad industry's Coalition for Advertising Supported Information & Entertainment.

The awards were based on effectiveness and creativity. The McDonald's campaign on the Nickelodeon Web site generated high click-throughs, while the Cover Girl site won for its success at drawing high female traffic. Leo Burnett USA and its Giant Step unit, Chicago, developed the McDonald's campaign; Cover Girl was designed by Grey Interactive, New York.

Other Web site awards:First runner-up: IBM, for its Kasparov vs. Deep Blue site, designed by K2 Design, New York, for Ogilvy & Mather. Second runner-up: Coors Brewing Co., for its Zima Web site, designed by Modem Media, Westport, Conn.

Other Web ad campaign awards:First runner-up: AT&T, for its intermercial campaign, created by Modem Media.

CASIE is a group sponsored by the American Association of Advertising Agencies and the Association of National Advertisers.

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