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COVER GIRL RAPS UP CAMPAIGN

Published on .

Procter & Gamble Co.'s "Easy Breezy Beautiful Cover Girl" campaign from Grey Advertising, New York, assumes more sophisticated airs by-in a departure from traditional P&G advertising-using rap by Salt-N-Pepa along with models Tyra Banks and Sarah Thomas. The campaign, directed by Arthur Elgort, breaks today.
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