Procter & Gamble Co., Cincinnati, will launch in August a music-inspired promotion called Rhythm & Blues for its back-to-school Cover Girl colletion. Cover Girl will give away CDs featuring spokeswoman and singer Brandy and other musicians with a $10 purchase. The promotion will be part of a larger campaign breaking in August from Grey Advertising, New York, that will include print in teen magazines and in-store displays. Cover Girl has also signed country singer Faith Hill as a spokeswoman for its fall '99 collections.
Copyright March 1999, Crain Communications Inc.