COVERED AGAINST GERMS:

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Procter & Gamble Co. depicts a germ-infested day in the life of a toddler's security blanket in a commercial that repositions Tide With Bleach as a germ fighter that "Kills 99.9% of bacteria" in laundry. The slice-of-life spot is part of the "Family Tide" campaign that began last year via Saatchi &
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