×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

COW-TAINER

Published on .

Beatrice Cheese's Reddi-wip has become the Absolut of the whipped cream world, using the shape of its container to inspire advertising on an ongoing basis. One ad in the latest campaign, via Cramer-Krasselt, Milwaukee, features a cow. Copywriter: Adam Albrecht. Art director: Dan Koel.
In this article:
Most Popular