Cowboys switch to Pepsi

Published on .

Jerry Jones, owner of the Dallas Cowboys and Texas Stadium, joined Pepsi-Cola USA officials Thursday at a press conference at the Dallas Cowboys training camp in Austin, Texas, to announce the club has ended its 10-year relationship with Coca-Cola and has signed a new multifaceted marketing relationship with Pepsi-Cola. In addition to gaining pouring rights at the stadium for Pepsi, Diet Pepsi and Mountain Dew, the 10-year deal gives Pepsi broadcast, branding, signage and special events rights.

In this article:
Most Popular