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CPC touts dressings

Published on .

CPC International Monday breaks a 20-state, $31 million advertising and promotional campaign to support its new line of pourable salad dressings, sold under the Best Foods name on the West Coast and the Hellmann's name on the east coast. Advertising, from BBDO, New York, supports a seven-item line for Hellmann's and a six item line for Best. The program also includes sampling, coupons, free-standing-inserts and on-pack offers.

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