Online business and customer applications vendors will announce they have formed the Customer Profile Exchange working group Nov. 15. CPEX has developed a standard, privacy-enabled way for online businesses to share customer profiles internally or externally. Charter members include Andromedia, Cogit.com, Compaq Computer Corp., DoubleClick, Engage Technologies, Fujitsu Software Corp., Harte-Hanks, IBM Corp., NetGravity, Oracle Corp., Sun/Netscape Alliance and Vignette Corp. The standard integrates online and offline data with a description of a customer so all parts of a company have one profile of their online customers. While the idea of sharing information seems at odds with the privacy debate in Washington, CPEX claims to be pro-privacy and says it will help businesses uniformly implement safeguards.
Copyright November 1999, Crain Communications Inc.