The deal signed with ISL, which holds controlling rights of the tournament on behalf of the European soccer union UEFA, encompasses all licensing and merchandising rights.
CPLG claims to have won the pitch because of its ability to deliver a pan-European program, with dedicated offices throughout continental Europe providing local expertise in all the major soccer- playing nations.
"We are delighted to have reached outline agreement with ISL to represent them for Euro 2000," says CPLG Chief Executive David Cardwell. "The game of football is intrinsically linked with Europe's history and culture, as well as playing an important role in its economic success. We are continuing to invest in our offices throughout Europe to ensure every opportunity for Euro 2000 is realized."
The qualifying program kicks off next year in the run-up to a four-week soccer-fest in June 2000. The TV schedule is currently being coordinated and is expected to cover around 180 broadcast territories, with a forecast TV audience of seven billion and live attendance figures approaching one million. Europe now accounts for around one third of all sponsorship investment.
Copyright December 1997, Crain Communications Inc.