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CPS DIRECT NAMED AGENCY OF RECORD FOR MERCHANTS BANK

Published on .

(April 25, 2001) -- CPS Direct, Boston, was chosen as direct marketing agency of record by Merchants Bank to handle its $500,000 account. CPS was one of two finalists after a lengthy review. The agency will focus on customer acquisition and retention efforts, beginning with extensive research through interviews of bank personnel and potential customers. -- Cara Beardi

Copyright April 2001, Crain Communications Inc.

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