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Cracker Jack adds Goodby to contenders

Published on .

Goodby, Silverstein & Partners, San Francisco, has been added to the list of agencies invited to pitch ideas for Frito-Lay's recently acquired Cracker Jack brand. The deadline for the other shopsto present has been postponed until after Jan. 1. The brand is expected to spend $8 million to $10 million annually.

Copyright December 1997, Crain Communications Inc.

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