In the Cracker Jack tradition, Nutty Deluxe includes a toy prize. One lucky consumer will get a certificate for a $10,000 diamond cluster ring. Another 50 will find a certificate for the video "Breakfast at Tiffany's." Spots will run on network and cable TV, supported by a free standing insert. The ads from Grey Advertising, New York, break in January.
Other new products:
Kellogg USA is introducing Ho Ho Holiday Rice Krispies, a red- and green-sprinkled version of its cereal, for the holidays. A 30-second TV spot from Leo Burnett USA, Chicago, breaks Nov. 21, along with tags on other Rice Krispies TV spots. A free standing insert also supports.
Sargento Foods is launching MooTown Snackers Cookies & Creme, an extension of its shelf-stable, portable snack line. The line is available in Honey Graham Sticks & Vanilla Creme with Rainbow Sprinkles, and Vanilla Sticks & Chocolate Fudge Creme flavors. A free standing insert by Laughlin/Constable, Milwaukee, supports.
Nikon will launch a $5 million campaign supporting its new Nice-Touch Zoom, a compact 35mm-60mm camera, with network TV ads hitting Nov. 12 through December, as well as spot radio and print. The TV spots will be the company's first in more than four years and will feature creative from new agency Fallon McElligott, Minneapolis. The traditional tagline has been modified to broaden appeal to amateur photographers: "Nikon. We take the world's greatest pictures. Yours."
Clairol will spend $20 million in 1995 to relaunch its Herbal Essence shampoos and conditioners as environmentally correct. TV and prints ads will kick off in March via LCF&L, New York, supported by 10 million sample packettes. Clairol hasn't advertised Herbal Essence since 1979 when Foote, Cone & Belding and Young & Rubicam, handled TV and print, respectively.
Chuck Norris Co. is introducing Kick, a signature line of men's grooming products from actor Chuck Norris. The products will be sold through a direct response infomercial produced by Terrific Television Productions and the Television Marketing Group. A national TV rollout is planned for this month.