Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Cracker Jack sets big-prize promo

Published on .

Frito-Lay, Plano, Texas, said it is running a promotion in Cracker Jack boxes offering gift certificates for jewelry worth up to $950. The promotion plays off the brand's heritage of carrying plastic prizes, including rings, inside. As part of the promotion, the envelope inside the 16-ounce boxes and new four-ounce bags of Cracker Jack will contain a gift certificate for Neiman Marcus-designed jewelry. Goodby, Silverstein & Partners' first advertising campaign for Cracker Jack is expected to break in January.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: