Cracker Jack sets big-prize promo

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Frito-Lay, Plano, Texas, said it is running a promotion in Cracker Jack boxes offering gift certificates for jewelry worth up to $950. The promotion plays off the brand's heritage of carrying plastic prizes, including rings, inside. As part of the promotion, the envelope inside the 16-ounce boxes and new four-ounce bags of Cracker Jack will contain a gift certificate for Neiman Marcus-designed jewelry. Goodby, Silverstein & Partners' first advertising campaign for Cracker Jack is expected to break in January.

Copyright November 1998, Crain Communications Inc.

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