Frito-Lay has briefed Suissa Miller, Santa Monica, Calif., and Jordan, McGrath, Case & Taylor, New York, about Cracker Jack, recently acquired from Borden. Frito asked both shops for creative directions, to be presented by Christmas; it may contact others. The company moved outside its roster because its core shops have conflicts -- DDB
Needham Worldwide, New York, handles Hershey and BBDO
Worldwide, New York, has Mars. Under Borden, the brand billed less than $1 million, but Frito is expected to spend up to $10 million.
Copyright November 1997, Crain Communications Inc.