Craft Categories - BEST CINEMATOGRAPHY: AUDI OF AMERICA

Published on .

McKinney & Silver, Raleigh, N.C.

Director: Medhi Norowozian, Chelsea Pictures, New York; Director of Photography: Ben Serensin,

with additional footage by Toby Irwin

Overall, the look of this entire Audi campaign is haunting and evocative, but this spot rose above others and was the hands-down choice for Best Cinematography honor. The slow-motion shots of raindrops dancing around the people is picture-postcard stuff. Director Medhi Norowozian of Chelsea Pictures is known as a visual stylist. Working with cinematographer Ben Serensin, the director has achieved a muted palette that makes everything within the ad look gorgeous.

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