Craft Categories - BEST MUSIC (ADAPTED): VOLKSWAGEN OF AMERICA

Published on .

Arnold Worldwide, Boston

Producer: Bill Goodell

The spot opens on a side-shot of one of those wild-hued New Bugs that you could only order over the Web. A very jazzy hip-hop track plays, its funky beat producing involuntary, mental finger-snapping. A simple voice-over line about the color of the car sums up the cool mood: "We went for subtle and blew it big time." As driven by "Dynamite" from The Roots, this spot is more subtle than the voice-over might attest. Certainly, they didn't blow the music choice here.

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