CRAIN, KROLL, SCHRAGE ENTER AD HALL OF FAME: TRIO MADE THEIR MARKS IN TRADE PUBLICATIONS, AT Y&R AND MCD'S

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Gertrude R. Crain, the late chairman of Crain Communications Inc., has been named as one of three new inductees into the American Advertising Federation's Advertising Hall of Fame, where she will join her late husband, company and Advertising Age founder G.D. Crain Jr., who was inducted in 1975.

The AAF also selected Young & Rubicam Chairman Emeritus Alex Kroll and Paul Schrage, longtime senior exec VP-chief marketing officer at McDonald's Corp., to enter the Hall of Fame.

WAS CRAIN CHAIRMAN

Mrs. Crain, who died July 20, 1996, spent 40 years at Crain Communications and served as chairman from 1974 through 1996. AAF judges said Mrs. Crain was honored for her work in helping to boost the advertising business.

"She was one of the most powerful forces for good that we have ever had," said the judges.

Mr. Kroll, who retired as chairman-CEO of Y&R in 1994 and until recently served as chairman of the Advertising Council, was honored by AAF for his lifetime of work at Y&R as well as his active support of groups including the Ad Council.

"He exemplifies leadership . . . a visionary, brilliant creative leader and a brilliant public servant," the judges said.

Mr. Schrage formed McDonald's first marketing department in 1967 at the request of company founder Ray Kroc and has led McDonald's marketing since. He retires at yearend.

Judges called Mr. Schrage "the father of the brand that is best known in the world. He took McDonald's from nothing to a symbol [the golden arches] better known than the cross," said judges.

TO BE INDUCTED MARCH 31

All three will be inducted in ceremonies set for March 31 at the Waldorf-Astoria in New York.

Mr. and Mrs. Crain become the second husband-wife team in the AAF Hall of Fame. Stanley Resor, longtime J. Walter Thompson Co. president, and his wife Helen

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