'Ad Age Global' Goes Digital

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NEW YORK ( -- Crain Communications' Ad Age Group will transform the monthly Ad Age Global from a print to a digital format as it refocuses its international-news resources. As part of that effort, the weekly Advertising Age will also expand its coverage of global news, trends and data.

Ad Age Global will cease publication as a stand-alone magazine with its July/August issue. The Global brand will continue to exist in various electronic formats, including through the Web (, electronic newsletters and the Daily World Wire news product, as well as through the LatAm Awards and Asian Effectiveness Awards.

Stefano Hatfield, managing director of Ad Age Global, will continue to oversee those businesses. Advertising Age International Editor Laurel Wentz will oversee expanded global coverage within the weekly Advertising Age, reporting to Editor Scott Donaton.

"Our commitment to international news coverage is as strong as it has ever been," said Ad Age Group VP-Publisher Jill Manee. "While we will no longer be publishing Ad Age Global as a print product, we will continue to deliver global advertising, marketing and media news and data to our audiences through and various other Ad Age Group products."

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