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CHICAGO ( -- Cramer-Krasselt is relaunching its public relations services as a separate entity called CKPR.

The independent unit will open with 85 staffers across four offices, concentrated currently in Cramer's Chicago and Milwaukee shops, with billings estimated at $10 million.

Additional operations are being planned for Washington and New York.

Steve Carr, 49, and Joel Curren, 38, currently senior vice presidents, will share managing director posts and will be in charge of four general managers.

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