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Cramer wins Ski-Doo

Published on .

Bombardier, Valcourt, Quebec, tapped Cramer-Krasselt, Milwaukee, for its estimated $10 million Ski-Doo account, said persons close to the review. The agency was in a shoot-out with J. Walter Thompson USA, Detroit, and affiliate Groupaction, Montreal, as well as Ryan & Deslauriers, Montreal. The agencies made presentations June 22. Incumbent Ogilvy & Mather, Dearborn, Mich., parted amicably and didn't participate in the review. A Cramer spokesman said he wasn't aware of the win; Bombardier didn't return calls by deadline.

Copyright June 2000, Crain Communications Inc.

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