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New cranberry juice

Published on .

Ocean Spray Cranberries, Lakeville-Middleboro, Mass., is introducing its first new juice blend since 1992, CranCurrant. The currant-cranberry mixture will be supported with a network TV campaign breaking this month. On Nov. 10, the company dropped 40 million free-standing inserts for the new variety, and as part of its promotion will offer "Toy Story" mugs with purchase. North Castle Partners, Stamford, Conn., is Ocean Spray's major agency.

Copyright November 1996, Crain Communications Inc.

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