TV, radio, magazine, newspaper, out-of-home and interactive ads and Web sites targeted at U.S. Hispanic consumers that broke between April 2001 and April 2002 are eligible to enter. Ad Age conducts the Hispanic awards in cooperation with the Association of Hispanic Advertising Agencies, but agencies do not have to be AHAA members to enter.
Last year's Best of Show winner was Anheuser-Busch's Bud Light commercial "Centerfold" by Dieste Harmel & Partners, Dallas. Agencies won Gold Awards for their creative work for Cingular, Nike, Procter & Gamble Co., Volkswagen, DirecTV and others.
Entry forms can be downloaded from AdAge.com. The deadline for entries is May 14, 2002. Winners will be announced in a special report in the Sept. 16 issue of Ad Age and at a Sept. 14 dinner in Miami at the end of AHAA's semi-annual conference.
This year's judges include Aldo Quevedo, Dieste's executive creative director; Roberto Alcazar, creative director, Casanova Pendrill Publicidad, Irvine, Calif.; Karen Habib, director, Hispanic marketing, Showtime Networks; Mauricio Galvan, creative director, Vidal Partnership, New York; Marta Gerdes, senior director-Latin American marketing, McDonald's Corp.; and Jose Molla, director, La Comunidad, Miami.