New creative exec on Cadillac

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D'Arcy Masius Benton & Bowles, Troy, Mich., named Jon Parkinson senior VP-executive creative director on General Motors Corp.'s Cadillac account, a vacant post. Mr. Parkinson reports to Chief Creative Officer Gary Horton and Managing Director Patrick Sherwood. Mr. Parkinson had been free-lancing since leaving Bozell Worldwide, Costa Mesa, Calif., where he was senior partner-creative director on theTaco Bell, Kawasaki Motorcycles and Taylor Made Golf Clubs accounts.

Copyright June 1998, Crain Communications Inc.

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