Two of the partners are former Hill, Holliday, Connors, Cosmopulos creative directors, Tim Foley and Marty Donohue, who worked on the Dunkin' Donuts account. (Mr. Foley was part of the team, along with Hill Holliday's Kevin Moehlenkamp, chief creative officer and executive creative director, and Tim Cawley, associate creative director, that created the "America Runs on Dunkin'" campaign.)
Christopher Keefe and John Young are the other partners. Most recently they ran Keefe and Young, a cross-media agency. Mr. Keefe has been in the business 20 years with companies such as Modem Media on his resume, while Mr. Young was founding partner and chief creative officer of Tribal DDB Worldwide.
The four have worked with everything from traditional media to interactive and viral video. "We shouldn't have to say integration. We're just doing ideas that connect with consumers in new and different ways," Mr. Young said. But what makes the team stand out, he said, is its reel. The creative team has worked for brands including Budweiser, Bud Light, Sony and McDonald's.
Joanne Davis, president of Joanne Davis Consulting, said, "There's plenty of room in the industry for new agencies, additional agencies, alternative agencies. If an agency has a unique, deliverable and relevant offering, so much the better."