Creative Media goes to Omnicom Group

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Omnicom Group, as expected, has agreed to acquire Creative Media, a buying service with clients such as Avon, Polaroid and NASDAQ. Omnicom Chairman-CEO Bruce Crawford said the company will pay cash for Creative Media, though he wouldn't disclose the price. Observers had expected the shop to fetch $10 million. Mr. Crawford said Creative Media will have no impact on media operations at Omnicom's BBDO Worldwide, DDB Needham Worldwide and TBWA Chiat/Day, but it is expected to take on media buying for BellSouth, currently handled by BBDO South, Atlanta, because of a conflict.

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