‘Creativity’s Spark*’ to launch

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The Ad Age Group is publishing a new print and online sourcebook for the advertising and marketing community called Creativity's Spark*.

The bi-annual print directory and year-round online resource will present the work of photographers, illustrators and graphic designers with an emphasis on the personal. Featured beside the work is the artist's statement and self-portrait, which allows each to connect with clients on a personal level.

The first issue of Creativity's Spark*, spearheaded by Juliette Wolf Robin, the former co-publisher and co-founder of The Alternative Pick directory and ALT Pick magazine, will be published in February and available online in March.

"Spark*'s mission is to connect talent with clients," said Ms. Wolf Robin, "but the most important factor here is the association with such an established industry brand as Creativity and The Ad Age Group, which deliver not only the most engaged audience of creative directors and art directors, but the client marketers that no one else can provide."

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