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Credit card merger

Published on .

Bank One Corp., Columbus, Ohio, the nation's 10th-largest bank, today announced plans to merge with the No. 4 credit card issuer, Dallas-based First USA, in a stock swap. The combined entity will be the third-largest credit card operation with 32 million cardholders and $35 billion in assets. First USA's aggressive affinity card program includes Southwest Airlines, America Online, Ticketmaster and Ann Taylor Stores. First USA's advertising is handled in-house; Martin Agency, Richmond, Va., is Bank One's agency.

Copyright January 1997, Crain Communications Inc.

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