Bank One Corp., Columbus, Ohio, the nation's 10th-largest bank, today announced plans to merge with the No. 4 credit card issuer, Dallas-based First USA, in a stock swap. The combined entity will be the third-largest credit card operation with 32 million cardholders and $35 billion in assets. First USA's aggressive affinity card program includes Southwest Airlines, America Online, Ticketmaster and Ann Taylor Stores. First USA's advertising is handled in-house; Martin Agency
, Richmond, Va., is Bank One's agency.
Copyright January 1997, Crain Communications Inc.