The campaign, including TV, print and online ads, is expected to break later this year.
Credit Suisse unit CSFB Direct, formerly known as DLJ Direct, is also searching for an agency to handle the online brokerage's $20 million account. The in-house review includes New York shops Bcom3's D'Arcy Masius Benton & Bowles, Margeotes Fertitta & Partners, Omnicom Group's TBWA Chiat/Day and Havas Advertising's Messner Veter Berger McNamee Schmetterer/Euro RSCG. That review is expected to wrap up this spring. -- Mercedes Cardona
Copyright April 2001, Crain Communications Inc.