Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Credit union group plans 1st nat'l push

Published on .

Credit Union National Association, Washington, the trade group for 11,000 credit unions, on June 18 launches its first national branding campaign as credit unions try to hold onto market share that has come under siege by for-profit financial institutions. CUNA will unveil a new logo and slogan: "America's credit unions, where people are worth more than money." The group also plans to develop TV spots that hype the personal service aspect of credit unions. The spots will be distributed to state credit union associations, which will have the option of buying TV time to air them early next year. The Malahat Group International, Vancouver, is the agency.

Copyright June 1999, Crain Communications Inc.

Most Popular
In this article: