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Creech goes to Vitamin Shoppe

Published on .

Kathryn Creech, former senior VP-general manager of Hearst Corp.'s HomeArts Network, has been named president-CEO of North Bergen, N.J.-based Vitamin Shoppe Industries' newly incorporated e-commerce subsidiary, VitaminShoppe.com. In her new role, Ms. Creech, who founded and developed HomeArts as an online women's community, will head VitaminShoppe.com's marketing and brand-building initiatives. She also will assume responsibility for adding new functions to the e-commerce site.

Copyright June 1999, Crain Communications Inc.

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