Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The "ooh la la" refrain is familiar, but the candy metamorphosing from rivers of fruit, cream and caramel is new. LifeSavers Co.'s Creme Savers is touted in a spot from Foote, Cone & Belding, New York, as "the creamiest, dreamiest LifeSavers yet." However, it lacks the traditional LifeSavers hole.
Most Popular
In this article: