New Crest products going national

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Procter & Gamble Co.'s Crest MultiCare, a new toothpaste, and Crest MultiClean, a new toothbrush, in test since last fall (AA, Nov. 4), will hit stores nationally in July and will later be backed with a $60 million TV and print advertising and promotion campaign. Ads for MultiCare, from D'Arcy Masius Benton & Bowles, New York, break in August. MultiClean advertising from Leo Burnett USA, Chicago, begins in September.

Copyright April 1997, Crain Communications Inc.

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