Procter & Gamble Co. next month will introduce Crest MultiCare toothpaste in a Tulsa, Okla., test. The product, one of several new oral care products expected from the marketer, has a foaming formula that offers tartar and cavity protection plus protection against mouth acids. It also acts as a breath freshener. In test, TV and newspaper ads will support along with dental professional detailing. DMB&B, New York, is Crest's agency of record.
Copyright October 1996, Crain Communications Inc.