Staffers to Be Relocated to Miami Headquarters

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NEW YORK ( -- Hotshop Crispin Porter & Bogsusky is moving its Los Angeles creative and account service staff to its Miami headquarters, leaving 10 media buyers in the West Coast office.

The L.A. office has 15 other staffers, all of whom are expected to make the move to Florida, an agency spokeswoman said. The office's biggest account is for Borders Group's Borders Books & Music, with spending of $9 million, according to figures from TNS' Media Intelligence/CMR.

Crispin had been eyeing a West Coast presence since the late 1990s when the area was booming, and it finally opened one on Sept. 10, 2001. Well-known West Coast creative Sally Hogshead led the office but left after a short stay.

The MDC Partners-backed agency said its strategy had changed since opening the office and that even global agencies find multishop models difficult to maintain

"Our clients are here for our thinking, not our location, and we believe the benefits of a shared culture outweigh geographic considerations," said agency Chairman Chuck Porter.

Alex Bogusky, executive creative director, said the agency eventually would operate around the clock.

Crispin's other clients include the Truth anti-tobacco campaign, BMW Mini, Burger King corp., Ikea, Virgin Atlantic Airways and Molson.

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Alice Z. Cuneo contributed to this report.

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