Criteria for selection

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Advertising Age selects the Cable TV Marketer of the Year based on the network's success in creating a powerful brand marketing program reaching viewers on a variety of levels.

Considerations for the selection include overall image, brand strategy, execution, advertising and results.

Ad Age's editors consider a marketer's ability to increase viewership and revenues, as well as its ability to create and market successful brand extensions. And as always, image advertising is a significant factor in the selection process.

Previous Cable TV Marketers of the Year are Cartoon Network, 1998; A&E, 1997; ESPN, 1996; and Discovery Channel, 1995.

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