Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(July 23, 2001) -- Marketing company Cross Media Marketing Corp. has agreed to acquire Lifeminders, a database company with approximately 20 million numbers. Cross Media is expected to pay $68.1 million for Lifeminders.

Ronald Altbach, chairman-CEO of Cross Media, will continue in that role. Lifeminders chairman-CEO Jonathan Bulkeley will be named to the company's board and be named to its executive committee. -- Catherine P. Taylor

Copyright July 2001, Crain Communications Inc.

Most Popular
In this article: