(May 7, 2001) -- CompUSA and America Online, part of AOL Time Warner, announced a marketing deal in which the companies will promote each other. CompUSA will create prominent AOL displays in its 218 computer retail stores, promoting AOL software, broadband solutions and "AOL Anywhere" products, such as wireless devices and networking appliances. AOL also will be featured as CompUSA's preferred interactive service, and the companies plan to offer in-store registration and special offers to new AOL members. CompUSA also will promote AOL in its offline advertising programs and other marketing campaigns.
In addition, America Online will provide CompUSA prominent branding and promotion across several of its interactive brands, such as AOL, AOL.COM, CompuServe and Netscape, as well as in the Shop@ online stores across these brands. Products to be promoted include computers, digital cameras, electronic accessories and upgrades and other products and devices. -- Adrienne Mand
Copyright May 2001, Crain Communications Inc.