Crowne Plaza Hotels & Resorts, the upscale property of Holiday Inn Worldwide, will launch its first advertising campaign from Scaros & Casselman, Atlanta, early next year. Initially the two 30-second spots will air on CNN Headline News and CNN's Larry King Live, Crossfire and Pinnacle programs. Network will begin later next year in selected markets. The brand has never before advertised on TV. A print campaign isplanned for 1997.
Copyright December 1996, Crain Communications Inc.