CRTC HAS SPIRITED REQUEST; THE NAKED TRUTH, CZECH-STYLE; NEW ZEALAND COPYRIGHT CLASH; SEX FLAP IN SPAIN

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TORONTO-The Canadian Radio-television & Telecommunications Commission has asked a Federal Court of Appeals judge to strike down its own ban on TV and radio liquor advertising. The unusual move is a response from CRTC to the Association of Canadian Distillers, which is challenging the ban in a lawsuit filed before the Federal Court of Canada in 1990. While beer, wine, cider, and mixed drink "coolers" can legally use broadcast media, spirits with more than 7% alcohol content are prohibited. CRTC has now decided its regulations are "unfair" but can't legally reverse the ban.

PRAGUE-Having shaken off the constraints of communism, the ad industry here is now moving to self-regulate ads that exceed the boundaries of good taste.

The Association of Advertising Agencies has implemented its first code of ethics for print, outdoor and direct mail modeled on the U.K.'s code, mandating advertising to be "honest, legal and decent." Broadcast advertising is governed by the country's Radio & Television Council, expected to adopt a similar code shortly.

The group has no enforcement authority but will publish names of offenders in its industry newsletter.

AAA VP Jiri Menkes said that despite a number of ad campaigns featuring large-breasted and naked women, he has yet to receive a complaint from a viewer. Polls, however, show some sexy ads to be unpopular.

"Many ads treat women like objects, not human beings," said Mr. Menkes. "For 40 years we couldn't see a nice body, naked girl, and now we have freedom-everything is possible."

AUCKLAND-The Association of New Zealand Advertisers has advised members to spell out their copyright agreements with ad agencies, following an international incident where ownership of a copyright had been contested by an agency.

"We've also asked our lawyers to look hard at the New Zealand copyright laws, which are now being reviewed by the government," said a spokesman. He would not specify the circumstances of the copyright dispute.

"Our lawyers confirm that clients should spell out clearly in their contracts that ownership of copyright would remain with the advertisers."

The move surprised New Zealand's agency body, the Association of Advertising Agencies.

"We've always thought copyright belonged to the advertiser-even if they haven't paid the bill," said Executive Director David Innes.

MADRID-Acting on longstanding complaints from a consumer group, several major advertisers are screening programming for sexual and violent content.

Procter & Gamble Espa¤a, General Motors Opel Espa¤a and Johnson & Johnson are among multinationals picking over Spanish TV programs, although they have stopped short of pulling advertising.

Advertisers generally give guidelines to Spanish TV networks, outlining programs they will and won't support. But due to package deals where advertisers are given free ad time in addition to time purchased, advertisers can't always control when their spots are aired. Last-minute changes on TV program lineups also result in spots airing on shows other than those purchased.

"More and more advertisers want to control when and where their spots are broadcast, but sometimes it is difficult," said a spokesman from the Association of Viewers & Listeners, a consumer group. "It is a way to fight against TV rubbish," said an association executive.

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