Crunchy M&M's will get $40 mil introduction

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M&M/Mars is planning an ad blitz to launch crunchy M&M's, including the creation of a new M&M character who in one spot will interact with an as-yet-unchosen celebrity. The estimated $40 million campaign is planned to break before yearend. BBDO Worldwide, New York, is the agency.

Copyright May 1998, Crain Communications Inc.

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