Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Crunchy M&M's will get $40 mil introduction

Published on .

M&M/Mars is planning an ad blitz to launch crunchy M&M's, including the creation of a new M&M character who in one spot will interact with an as-yet-unchosen celebrity. The estimated $40 million campaign is planned to break before yearend. BBDO Worldwide, New York, is the agency.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: