Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Crystal Spring breaks ads

Published on .

Suntory Water Group, Atlanta, snipes at cola in a print campaign from new agency of record Fricks/Firestone, Atlanta, running in East Coast markets through June. Radio begins next month to tout Crystal Spring, a rechristened water brand formerly known as Hinkley Springs. The agency, known for its fiercely competitive TV campaign for upstart pizza chain Papa John's International, Louisville, Ky., won the $10 million Suntory account last month. "If children were meant to live on soft drinks it would rain cola,'' the newspaper ad says.

Copyright June 1999, Crain Communications Inc.

Most Popular
In this article: