Suntory Water Group, Atlanta, snipes at cola in a print campaign from new agency of record Fricks/Firestone, Atlanta, running in East Coast markets through June. Radio begins next month to tout Crystal Spring, a rechristened water brand formerly known as Hinkley Springs. The agency, known for its fiercely competitive TV campaign for upstart pizza chain Papa John's International, Louisville, Ky., won the $10 million Suntory account last month. "If children were meant to live on soft drinks it would rain cola,'' the newspaper ad says.
Copyright June 1999, Crain Communications Inc.