CSPA REVEALS LIST OF CATEGORY WINNERS IN INT'L PROMO CONTEST

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Council of Sales Promotion Agencies last week announced 10 category winners of its annual international promotion competition. They are: Mike DaSilva & Associates, Australia, "The Ultimate Nintendo Challenge" promotion for Pacific Brands Food Group's Edgell Birds Eye (trial); Option One, England, "Smart From Shell," for Shell UK (continuity/loyalty); Block & Nardizzi/Scaros & Casselman, U.S., "Cutty Sark-The Real McCoy," for Hiram Walker & Sons (image awareness/enhancement); Promo Marketing Canada, Canada, "Black Label/Black Ice Black List," for Black Label (display); The Marketing Store, England, "McDonald's Lucky Golden Straw," for McDonald's Corp. (traffic); Maynard Promotions & Advertising, Australia, "WIN Jeanne Little Commonwealth Games Competition," for National Pak Australia (usage); Gaylord Group, Canada, "The NyQuil Cough & Cold Survival Kit," for Procter & Gamble, Canada (trade); Marketing Perspectives, England, "Berol Autoseal Ink Launch," for Berol (direct); Dryden & Petisi LLC, U.S., "The Avis Club Red Campaign," for Avis (incentive); and Clarke Hooper Communications, England, "Nintendo Challenger Roadshow," for Nintendo (interactive).

Hearst Magazines' Popular Mechanics last week announced it has returned to motorsports sponsorship after a one-year hiatus. The magazine will be an associate sponsor of the Western Auto/Darwal Inc./Chevrolet 1995 Winston Cup Racing Team, beginning the Nascar racing circuit next month. Popular Mechanics, which last sponsored Indy cars in 1993, hopes to sponsor a different motorsport race circuit each year in the future.

Hearst Magazines' Popular Mechanics last week announced it has returned to motorsports sponsorship after a one-year hiatus. The magazine will be an associate sponsor of the Western Auto/Darwal Inc./Chevrolet 1995 Winston Cup Racing Team, beginning the Nascar racing circuit next month. Popular Mechanics, which last sponsored Indy cars in 1993, hopes to sponsor a different motorsport race circuit each year in the future.

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