The Mexico City outlet will aim to reproduce as authentically as possible the B del M experience. Its operators hope to bring from Cuba its famed barman and cook, who for more than 44 years have served such celebrities and luminaries as Brigitte Bardot and Ernest Hemingway. The B del M has already been exported from Cuba to Barcelona in 1995, followed by one in Guatemala. The owners are negotiating additional contracts with companies from Spain, Colombia, Italy and Panama, but say the future of the franchise will depend on the success in Mexico, according to press reports.
Replicas of the B del M and two other Havana establishments--the restaurant El Floridita and nightclub Tropicana--are due to open next year in Toronto.
Copyright May 1998, Crain Communications Inc.