New online competition is sparking a bookselling price war. In the latest move, CUC International said its Book Stacks Unlimited division will discount all New York Times bestsellers at 40% off the suggested retail price. That's in addition to current discounts of 15% off the majority of its entire online book database; 40% off featured books; and 15% to 40% off titles in its Gift Book section.
Barnes & Noble, which launched its site May 13, said it would offer across-the-board discounts of 30% off hardcovers and 20% off paperbacks.
Copyright May 1997, Crain Communications Inc.
