Jose Cuervo is consolidating marketing functions in New York, closing offices in San Antonio and Newport Beach, Calif. The New York office will oversee U.S. marketing as well as global operations in order to expand from an emphasis on exporting the spirit to brand management. The move does not affect Cuervo's arrangement with its U.S. distributor, United Distillers & Vintners, Stamford, Conn., a Cuervo spokeswoman said. Cuervo's other primary offices will be in London and Tequila, Mexico, where the spirit is distilled. New York will handle marketing, financial and operational duties for the world's No. 1-selling tequila.
Copyright July 2000, Crain Communications Inc.