Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Cuervo int'l operations move to NYC

Published on .

Jose Cuervo is consolidating marketing functions in New York, closing offices in San Antonio and Newport Beach, Calif. The New York office will oversee U.S. marketing as well as global operations in order to expand from an emphasis on exporting the spirit to brand management. The move does not affect Cuervo's arrangement with its U.S. distributor, United Distillers & Vintners, Stamford, Conn., a Cuervo spokeswoman said. Cuervo's other primary offices will be in London and Tequila, Mexico, where the spirit is distilled. New York will handle marketing, financial and operational duties for the world's No. 1-selling tequila.

Copyright July 2000, Crain Communications Inc.

Most Popular
In this article: