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Cuervo readies first global campaign

Published on .

Jose Cuervo International next month will roll out its first global ad campaign, with U.S. spending estimated at $12 million, double last year's level. The "Viva Cuervo'' campaign, the first from agency AG Worldwide, New York, will initially be print and outdoor. TV spots are likely overseas, with domestic TV planned for its margarita mix. United Distillers & Vintners/North America is the distributor.

Copyright September 2000, Crain Communications Inc.

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