Second place was a three-way tie, with Princess Diana, pop singer Jewel and talk show hostess Kathie Lee Gifford all collecting 7 points apiece.
Fifth place belonged to Julia Roberts, winning 5.5 points with publicity surrounding her summer movies "My Best Friend's Wedding" and "Conspiracy Theory." The race for sixth place drew four contestants, with "Contact" co-stars Jodie Foster and Matthew McConaughey both earning 4.5 points, along with departing "Good Morning America" co-host Joan Lunden and the late film legend Jimmy Stewart.
TV darling Jenny McCarthy moved into 10th place, with 4 points.
Cover Story is Ad Age's monthly ranking of celebrities' popularity as reflected by their appearances on the covers of more than 30 of the nation's leading publications.