CULTURE POP: JONBENET STILL RULES IN MARCH MAGAZINES

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The ongoing investigation into the mysterious death of young beauty queen JonBenet Ramsey led Cover Story for the second month in a row in March. The tragic tale earned 11.5 points, providing weekly fodder for the National Enquirer and Star, as well as one appearance in People.

Comedy took second place for the month, with shock jock-turned-actor Howard Stern winning five magazine covers and 8.5 points as his "Private Parts" autobiography became a hit movie.

"Seinfeld" girl Julia Louis-Dreyfus was seen on McCall's and Vanity Fair, earning the actress 6 points for the month and third place.

Other celebrities in the top 10 were: Oprah Winfrey, 4.5 points; Roma Downey, Ryan O'Neal and Deng Xiaoping, all with 4; and Drew Barrymore and Bette Midler, both with 3.5. Among those tying for 10th place with 3 points, along with cloning, were: Halle Berry, Nicolas Cage, Jim Carrey, Cameron Diaz, Leonardo DiCaprio, Farrah Fawcett, Lyle Lovett, Ewan McGregor, Elizabeth Taylor, Uma Thurman and U2.

Cover Story is Ad Age's monthly ranking of celebrities' popularity as reflected by their appearances on the covers of more than 30 of the nation's leading publications.

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