CULTURE POP: NAGANO RULES IN CONTEST FOR MEDIA ATTENTION

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GOOD SPORTS: CBS' coverage of the 1998 Winter Olympic Games didn't exactly win a medal, but the Nagano Games were pure gold in terms of media spin.

With 296 stories in SPINdex's sample of influential print and electronic media outlets during the month leading up to this column, the Olympics generated significantly more editorial impressions than any other marketing event during the period. The next biggest story of the month, NBC's record price tag for ads for the series finale of "Seinfeld," generated 144 stories, including 11.5 minutes of network news time.

Ad stories leading up to this month's Oscar telecast ranked third with 98 stories. News of advertising related to Comedy Central's controversial "South Park" series ranked fourth for the month with 12 stories, while Nissan's decision to omit its popular Mr. K character from a new batch of ads placed fifth.

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