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EMMY A WINNER: Ad controversies snared media attention in September. The feud between the East and West Coast branches of the TV academy propelled BBDO Worldwide's talking-chimp spot for HBO to the top of the SPINdex chart with a score of 684. Print media devoted 59 stories and 42,159 words of copy and the networks 14 stories for 7 minutes of national airtime to HBO's win of the first-ever Emmy for a TV commercial.

Marketing events affected by the death of Princess Diana, including Weight Watchers' withdrawal of a spot featuring the Duchess of York, inspired 34 stories in the sample of influential media outlets. DDB Needham Worldwide's first campaign for McDonald's ranked third. Advertiser pullouts from ABC's "Nothing Sacred" finished fourth.

The unified front of the Magazine Publishers of America and American Society of Magazine Editors to resist advertisers' screening of editorial content was No. 5.

Mr. Mandese is senior VP of Myers Reports. Mr. Weiner is VP of Medialink PR Research.

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